Role: Lead UX Designer & Research
In this role, I leveraged business concepts to design user flows, wireframes, mockups, and prototypes that deliver intuitive user experiences. I conducted thorough user research and facilitate testing for Vinoshipper products to gain valuable insights. My work involved developing wireframes, user stories, user journeys, and mockups that were optimized for diverse devices and interfaces, while also identifying design challenges and crafting elegant solutions. Utilizing a user-centered design approach, I engaged in rapid user testing and iteration of designs and worked closely with team members and stakeholders to ensure successful project outcomes.