Role: Lead UX Designer & Research
One of my primary responsibilities was defining usability requirements that would ensure the product met user needs. By collaborating closely with senior stakeholders, I helped establish the appropriate scope for the project from the start. Through wireframes and detailed task flows, I aimed to design intuitive, efficient experiences that balanced business objectives with what users required from the system. The project involved designing complex data workflows and interfaces for a large-scale system operating within the real estate sector, requiring strategic thinking and user-centered design approaches throughout the process.
User Journey Map for Land Development
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