Role: Senior UX Mobile Designer
I was responsible for envisioning and designing all user flows and wireframes for the native Android Mobile App. I applied a Design Thinking methodology, beginning by crafting optimal user flows. Extensive user and market research informed my work, including competitive analysis of Android apps in beauty and fashion as well as common design patterns. By prioritizing user needs uncovered through research, I created intuitive experiences tailored for the Android platform that would delight Sephora's subscribers.
User Flow
Android - Customer Rewards Subscription
Android - View Products
Android - Subscription is full